EFFECTIVE PRESENTATIONS II
The English language is read left to right,
- The arrangement should generally read left to right.
- Eyes tend to land in the optical center of the screen
- When a visual is first shown, the eyes tend to land in the optical center of the screen.
- The optical center is a spot slightly above and to the left of center.
- Create a visual balance between all the text and graphic components
- Without this visual balance, the text and graphic components may run together and make it difficult for the audience to comprehend the point you are trying to make.
- Don’t crowd your information too close to the edges
- Information too close to the edge is a sure sign of too much information on a slide.
- Some overhead systems may not show information too close to the edge of a slide.
- Leave space between lines of type
- Space between the lines of type ensures legibility.
Use a template for your slides
- Templates create a theme or sense of unity throughout your presentation.
- The audience will “learn” the template, and thus not be distracted by a changing environment.
Templates include a background design and color scheme
- The background design may vary throughout the presentation.
- Only vary it to the extent of showing different concepts or for graphics readability.
- The color scheme should stay consistent throughout the presentation.
Standardize positions, colors, and styles for common elements
- Throughout the presentation, titles and subtitles should appear in the:
- same location;
- same color; and
- same font.
A logo or other identifying information may be incorporated into the template.
- The template is a good place to advertise:
- your institution;
- your department; or
- the conference at which you are presenting.
The bottom right corner is the best place for the logo
- The eye travels to the bottom right corner as a visual is being changed. This spot may be a good place for the logo or information.
Limit the use of color
- Unless you are using a full-color photograph or picture, you should use no more than three or four contrasting colors.
Use colors that contrast
- Optimal color choices should complement the human vision and perception physiology rather than just being your own favorite.
- Stick with contrasting combinations of red, green, blue, yellow, black, and white whenever possible.
Beware of certain combinations
- Red letters on a blue background causes “stereopsis.”
- Red and green combinations don’t work because many people are red/green colorblind.
Dark background with light text and images is best
- Good background colors include dark blues and greens.
- Good text colors are white and pale yellows.